Technology
Platform strategy, monetisation logic, scalable systems
Sector Overview
Strategic Context & Positioning
Technology enterprises operate in environments where scale dynamics, network effects, and platform economics determine winners. The strategic decisions made in early stages compound exponentially—for better or worse.
We engage with technology principals who recognise that technical excellence alone is insufficient. Platform dominance requires strategic architecture. Monetisation demands disciplined logic. Growth must be systematic, not accidental.
Our technology practice spans venture-backed startups navigating critical inflection points to established enterprises undertaking digital transformation at scale.
Domain Expertise
Strategic Focus
Platform Economics
- Network effect identification
- Platform governance design
- Ecosystem strategy
- Competitive moat construction
Monetisation Strategy
- Revenue model architecture
- Pricing optimisation
- Customer lifetime value
- Unit economics discipline
Technical Leadership
- Engineering organisation design
- Technical due diligence
- Architecture assessment
- Build vs. buy strategy
Product Strategy
- Product-market expansion
- Feature prioritisation frameworks
- Roadmap governance
- Customer development
Scale Operations
- Operational scaling playbooks
- International expansion
- Partnership strategy
- Channel development
Capital & Exit
- Venture capital navigation
- Strategic acquirer positioning
- IPO preparation
- Secondary transactions
Selected Engagements
Representative Work
Enterprise SaaS Platform Transformation
Context
B2B software company with legacy on-premise model required complete strategic repositioning to cloud-native subscription model.
Outcome
Executed 24-month transformation achieving 4x ARR growth with 85% gross margin improvement while maintaining enterprise customer base.
Marketplace Platform Scale
Context
Two-sided marketplace achieving product-market fit required strategy for geographic expansion while maintaining network density.
Outcome
Designed city-by-city expansion playbook resulting in successful entry into 12 new markets within 18 months at CAC targets.
Deep Tech Commercialisation
Context
University spin-out with breakthrough AI technology required commercial strategy and go-to-market architecture.
Outcome
Developed enterprise sales motion and partnership strategy resulting in $40M Series B and strategic investment from Fortune 100 partner.