Fashion
Brand governance, margin protection, cultural relevance
Sector Overview
Strategic Context & Positioning
Fashion enterprises balance the tension between creative vision and commercial discipline. Brand equity is earned over decades and lost in seasons. Margin erosion is a constant threat. Cultural relevance demands continuous reinvention without brand dilution.
We engage with fashion principals who recognise that creative excellence must be paired with commercial architecture. Brand governance protects accumulated equity. Margin discipline ensures sustainability. Strategic positioning maintains cultural relevance.
Our fashion practice spans heritage maisons navigating generational transitions to emerging designers building institutional enterprises, and private equity investors seeking sector expertise.
Domain Expertise
Strategic Focus
Brand Architecture
- Brand equity measurement
- Portfolio hierarchy design
- Sub-brand strategy
- Heritage preservation
Margin Excellence
- Pricing architecture
- Cost structure optimisation
- Channel margin management
- Promotional discipline
Retail Strategy
- Channel optimisation
- Retail footprint design
- Wholesale partnerships
- Direct commerce architecture
Supply Chain
- Sourcing strategy
- Production optimisation
- Sustainability integration
- Inventory management
Creative Governance
- Creative director transitions
- Design team structure
- Collection cadence
- Innovation frameworks
Growth & Expansion
- Geographic expansion
- Category extension
- Licensing strategy
- Collaboration frameworks
Selected Engagements
Representative Work
Heritage Brand Revitalisation
Context
Century-old fashion house experiencing brand dilution and margin erosion required complete strategic repositioning.
Outcome
Executed brand elevation strategy achieving 40% margin improvement while re-establishing cultural relevance with new audience segments.
Designer Brand Institutionalisation
Context
Award-winning independent designer required transition from founder-dependent operation to scalable enterprise.
Outcome
Built operational infrastructure, established governance framework, and secured growth capital enabling 3x revenue growth over 24 months.
Fashion Portfolio Optimisation
Context
Conglomerate with diverse fashion portfolio required strategic review to identify divestiture candidates and growth priorities.
Outcome
Completed portfolio assessment resulting in strategic divestiture of non-core brands and reinvestment in high-potential assets.