Sports
Talent monetisation, event economics, legacy structures
Sector Overview
Strategic Context & Positioning
Sports enterprises monetise performance, spectacle, and tribal loyalty. Talent careers are compressed. Event economics are complex. Media rights represent generational value. Legacy structures—franchises, federations, facilities—anchor long-term enterprise value.
We engage with sports principals who understand that athletic excellence alone is insufficient for enterprise success. Talent monetisation requires strategic architecture. Event economics demand operational precision. Legacy assets require governance that preserves value across generations.
Our sports practice spans elite athletes building post-career enterprises to franchise owners optimising asset value, event organisers scaling properties, and investors evaluating sports opportunities.
Domain Expertise
Strategic Focus
Talent Enterprise
- Career monetisation architecture
- Personal brand development
- Post-career transition planning
- Investment portfolio design
Franchise Strategy
- Franchise valuation optimisation
- Stadium and facility strategy
- Fan engagement economics
- Local market optimisation
Media Rights
- Rights negotiation strategy
- Distribution architecture
- Digital platform development
- International expansion
Event Economics
- Event portfolio development
- Sponsorship architecture
- Venue optimisation
- Operational excellence
Athlete Representation
- Contract negotiation strategy
- Endorsement portfolio management
- Image rights optimisation
- Career management
Sports Investment
- Transaction advisory
- Due diligence frameworks
- Minority stake strategy
- Exit planning
Selected Engagements
Representative Work
Elite Athlete Enterprise Architecture
Context
Top-5 global athlete sought comprehensive enterprise strategy encompassing active career monetisation and post-career foundation.
Outcome
Established holding company structure, negotiated record endorsement portfolio, and built investment platform generating diversified income streams.
Franchise Valuation Optimisation
Context
Professional sports franchise owner sought strategic advisory on value creation ahead of potential minority stake sale.
Outcome
Implemented operational improvements and media strategy resulting in 60% valuation increase and successful minority transaction.
Global Event Property Development
Context
Sports federation required strategy for international expansion of signature event property.
Outcome
Designed expansion roadmap achieving successful launches in three new continents with improved per-event economics.